Review: Kiss Me Heroine Make Long & Curl Mascara

Hi guys, 

I know I’ve been M.I.A. for a while now but I’m back with some excellent products for review which I'll be blogging about for the next couple of weeks, starting with a wonderful mascara from Japanese drugstore brand, Heroine Make by Isehan. 

Heroine Make is a popular brand in East Asia and it’s now available at SM Aura’s Watsons. The signature blonde anime model graces the mascara packaging with her long thick lashes which is what you can also expect with yours. 

The mascara is said to give you...

DRAMATIC LENGTH

Advanced polymer coating contains Super Long Up Fibre (1.5 times longer*) that clings tightly to each and every lash from root to end, creating lengthening action of up to 120% without clumping. 

*compared to previous formula of Heroine Make Long & Curl Mascara. 

LONG LASTING CURL

High power curl setting polymer keeps lashes at maximum curl all day.

WATER PROOF TYPE

Offers high resistance to tears, perspiration, water and sebum for comfortable and long lasting beautiful lashes!

REVIEW

I thought you should know that I don’t really like wearing mascara often for fear that my lashes will fall off (I blame this on Majolica Majorca mascaras which work so well but makes my lashes fall off). But, I can't seem to get enough of Heroine mascara. I find myself using it on a daily basis because I’m flat out impressed and it doesn't make my lashes weak and brittle. 

One swipe and it lengthens and thickens my eyelashes to the point that it looks as though I’m wearing lash extensions.

I do, however, find that this mascara becomes clumpy if applied too much. It also seems to smudge in the heat but only a little bit. Despite all this, I'm happy with the product because it gives such a dramatic effect to my eyes.

*When I'm in air conditioned areas, the mascara doesn't smudge. 

I will suggest that if you buy this mascara, make sure you have an oil-based makeup remover because it can be very tasking to remove.

How to use:

Curl your lashes (root to tip) before applying the mascara. Place the brush on the base of your lashes and apply upwards for extra curl. To create density, apply more coats. One coat usually does the trick for me. 

TIP: If you find your lashes to be a little clumpy you can use a spooly to comb through your lashes for a natural finish. 

Packaging:

The product comes in a total of 6g. The packaging is adorable and particularly lightweight. I didn’t have any trouble removing the mascara from the hard plastic covering as well. 

Pros

• Makes lashes appear like you’re wearing lash extensions or falsies
• Lasts all day
• Lightweight and cute packaging

Cons

• Smudges in heat (tiny bit)
• Tends to clump if you add more coats (but can be fixed with a spooly)

Price: P595.00